Join us November 13th-15th in Emeryville, CA for our State Fall Business Leadership Conference. This three‑day event features case study competitions, interactive workshops, a pitch competition, and networking events. It’s the perfect opportunity for students to showcase their skills, learn from industry professionals and connect with peers across California.

State Fall Business Leadership Conference (SFBLC) is planned and hosted by the CAFBLA Collegiate State Team. This years event will include:

Case Study Competitions

STRIIVE

Workshops

Social Events

Networking Opportunities

REGISTRATION OPENS: September 24th

EARLY REGISTRATION DEADLINE: Friday, October 16th @ 5pm PT

REGULAR REGISTRATION DEADLINE: Wednesday, October 21st @ 5pm PT

LATE REGISTRATION DEADLINE: Friday, October 30th @ 5pm PT

CONFERENCE DATE: November 13th-15th, 2026

LOCATION: Hilton Garden Inn San Francisco/Oakland Bay Bridge

QUESTIONS? Contact stateteam@capbl.org.

GENERAL CONFERENCE INFO

CONFERENCE GUIDE

2026-27 PROGRAM

2026-27 COMPETITIVE EVENTS AGENDA (TBR)

STRIIVE: Sharing Thoughts Regarding Innovative Ideas, Visions, and Experiences

Get ready for STRIIVE (Sharing Thoughts Regarding Innovative Ideas, Visions, and Experiences), our TEDx-style speaking event. This is your chance to step into the spotlight and share an idea, story, or perspective that matters to you.

Here's what you need to know:

• Talks should run 8 to 10 minute

• Open to students registered as FBLA members for the 2026-2027 year

• Present solo or team up with a partner (groups of 1-2)

• Submit your written speech and a video recording to stateofficers@capbl.org

Applications are due October 12th by 11:59 PM.

Competitive Events:

Case Studies (3)

Finance Case Study: Krispy Kreme

After its partnership with McDonald's ended in 2025, Krispy Kreme launched a turnaround to pay down debt by selling company-owned markets to franchisees. Debt is coming down, but so is revenue. As corporate finance analysts, your team will recommend what comes next: keep selling, reinvest in growth, or find a balance. You'll back it up with a three-year capital plan that uses real financial data.

Marketing, Sales, & Communication: Lululemon

Lululemon helped create athleisure, but leggings sales are falling and newer brands like Alo and Vuori are winning over younger shoppers. With a new CEO just taking over, your team will build the marketing and sales strategy to make Lululemon stand out again. You'll define who the brand is for, explain why its products are worth full price, and plan how to grow sales without relying on discounts.

Management Case Competition: Stellantis

Stellantis, the automaker behind Jeep, Ram, Peugeot, and 11 other brands, has a new five-year plan to turn its business around. The hard part now is making it happen. Your team will step in as consultants to the CEO and design a management plan that gets 14 brands, five regions, and nearly 260,000 employees working toward the same goals. You'll tackle who makes which decisions, how to lead people through big changes, and how leadership will know the plan is on track.

Pitch Competition

The Pitch Competition is an exciting, pitch-based event where students showcase their entrepreneurial spirit by presenting innovative business or service ideas to the state officer team (judges). Much like the popular show Shark Tank, participants will have the chance to persuade the judges to invest in their vision. Students will be evaluated not only on the creativity and feasibility of their ideas but also on their presentation skills, market understanding, and business acumen. This competition provides a unique opportunity for aspiring entrepreneurs to gain valuable feedback, potential support, and recognition for their projects, while honing the skills needed to succeed in the world of business.

Impromptu Speaking

Impromptu Speaking challenges members to think quickly and deliver a well-organized, engaging speech on a topic revealed onsite at the competition. Members demonstrate their ability to communicate effectively, organize ideas on the spot, and present with confidence under time constraints.

REGISTRATION COST
Early Bird (Must Register by 10/16) - $25 Discount for Rooms / $10 Discount for No Rooming
Regular Registration (Must Register by 10/21) - Prices Denoted Below
(ROOMING LISTS MUST BE SUBMITTED BY REGULAR REGISTRATION DEADLINE)
Late Registration (Register by 10/30) - Additional $25 / $10 Additional for No Rooming

Registration ONLY: $115

Hotel + Registration Included:
These prices are per person and based on room occupancy (4-Quad, 3-Triple, 2-Double, 1-Single)

Quad
- One Night: $165
- Two Night: $220
Triple
- One Night: $180
- Two Night: $255
Double
- One Night: $220
- Two Night: $325
Single
- One Night: $320
- Two Night: $530
Advisor
- One Night: $325
- Two Night: $525

CONFERENCE AGENDA

TBA

QUESTIONS?
Contact us at stateteam@capbl.org

2025 SFBLC Recap:

Where was it?

Marriott La Jolla, La Jolla, CA

How many people attended?

189 students and 5 advisors

What was the content like?

2025’s conference heavily focused on our students getting the experience to compete in 3 different complex case studies, an incredible entrepreneurship pitch competition, and hands-on workshops where they learned skills in case studies, consulting, and being an entrepreneur.

2025 Recap Video:

Case Study Results:

Finance Case Study:

1st - Luismaria Fernandez; Madeline Neypes; Elliot Simon
Diablo Valley College

2nd - Armaan Shah; Dhruv Tamrakar; David Tay; Vedya Adurthy
Las Positas College

3rd - Edgar Avakyan; Bjorn Bacon; Diego Trejo
College of Canyons

4th - Carine Chan; George Huang; Anna Huynh; Christina Tran
De Anza College

5th - Anirudh Ahluwalia; Jacob Eliashberg; Joseph Leytes; Pak Hei Wong
De Anza College

Marketing & Sales Case Study:

1st - Isabela Chow; Mckenzie Walleshauser; Mobeen Zarekari
Diablo Valley College

2nd - Nathan Brown; Olivia Egstrom
College of the Canyons

3rd - Kathleen Mardi; Kaitlyn Maskey; Alia Permadi; Ravipat Rodphotong
Diablo Valley College

4th - Muluken Heikaus-weaver; Derek Masson; Derin Orito; Yessenia Esparza Real
California State University - Sacramento

5th - Anagabriela Savinovi; Anne Nayam Andrianasolo; Maisha Ali; Berkeley Pettyjohn
Foothill College

Hospitality Management Case Study:

1st - Ivy Hoang; Katherine Lin; Matthew Li
Foothill College

2nd - Wissem Chihi; Anh Vu Nguyen; Ethan Chudnow; Ena Tan
City College of San Francisco

3rd - Jacob Chen; Joshua Morris; Vincent (new) Shao; Ella Yang
De Anza College

4th - Anahita Aftabsavar; David Franco Marin; Josephine Tamara
Diablo Valley College

5th - Michelle Nguyen; Jayden Phan; Francisco Rodriguez; Haley Truong
De Anza College

Entrepreneurship Pitch Competition:

1st - Om Bathija; Shakil Musthafa; Timothy Nguyen; Bryant Vo
De Anza College

2nd - Roshni Rao
Las Positas College

3rd - Michael Ibarra; Leon Mateo
Cerritos College

4th - Brendon Maschal; Enzo Peixoto; Joshua Sandy
Las Positas College

5th - Jennifer Coosemans; Nikunj More; Nisa Pradhan; Arya Somu
De Anza College

Public Speaking:

1st - Amir Mojdeh
College of the Canyons

2nd - Derick Nguyen
De Anza College

3rd - Krish Singh
College of the Canyons

4th - Olivia Ma
De Anza College

5th - Leon Mateo
Cerritos College

Thank You:

Special thank you to all of our guest speakers:

Keynote: Michael Brunker

Future of Modern Marketing: Billy Colston

Excel Made Easy: Allan Lacayo

Emotional Intelligence in Leadership: Mark Cafferty

Past Dates and Locations:

2025: Saturday-Sunday, November 8th-9th, Marriot La Jolla, La Jolla, CA
2024: Saturday-Sunday, November 16th-17th, Hilton Garden Inn San Francisco/Oakland Bay Bridge
2023: Saturday-Sunday, November 11th-12th, California State University Long Beach, Long Beach, CA
2022: Friday-Sunday, November 4th-6th, at College of the Canyons, Santa Clarita, CA
2021: Saturday-Sunday, November 6th-7th, Virtual!
2020: Friday-Sunday, November 13th-15th, Virtual!
2019: Saturday, November 16th, at College of the Canyons, Santa Clarita, CA
2018: Friday-Sunday, November 16th-18th, at Hilton Oakland Airport, Oakland, CA
2017: Friday-Sunday, November 17th-19th, at Hyatt Regency Orange County, Garden Grove, CA
2016: Friday-Sunday, November 18th-20th, at Fremont Marriott, Silicon Valley, CA
2012: Saturday, November 9, at Red Lion Hotel Woodlake Conference Center, Sacramento
2011: Saturday, November 5, at Hilton Hotel, Concord
2010: Saturday, November 6, at Clarion Hotel, San Francisco
2009: Saturday, November 7, at UC Berkeley
2008: Sunday, November 9, at UC Berkeley
2007: Saturday, November 17 at UC Berkeley
2006: November 10-11 at UC Berkeley
2005: (Fall Annual Road Trip (FART)): Saturday, October 29 at UC Berkeley
2004: (Leadership Development Institute (LDI)): Friday-Sunday, October 15-17 at the Hilton in Burbank (joint FBLA)